Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "British multinational corporations"
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Foreign Market Entry Strategies Used by British Multinational Corporations in Kenya
(School of Business, University of Nairobi, 2012-11)In view of the globalization of the world economy, one of the critical questions to examine in establishing an international development strategy is to select the entry mode in the target foreign country. Selection of ...