Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Broadcast Media Industry"
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Competitive strategies adopted by the Kenya Television Network (KTN) of the Standard Group
(School of Business, University of Nairobi, 2008)The objectives of this study were to determine the dimensions of competition faced by KTN and also establish the competitive strategies KTN has adopted to cope with the challenges of increased competition in the Broadcast ...