Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Building brand equity for private four by four wheel motor vehicle models at Toyota Kenya Ltd."
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Building Brand Equity for Private Four by Four Wheel Motor Vehicle Models at Toyota Kenya Ltd.
(University of Nairobi, 2011)This is a case study of building brand equity for private four by four vehicle models in Toyota Kenya (formerly Toyota East Africa) Ltd. The brand equity factors that shall be studied include brand name awareness, brand ...