Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "COOKING FAT"
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Factors that determine brand loyalty of solid fat cooking oil in Nairobi Kenya
(University of Nairobi, 2009)Brand loyalty has acquired a significant place in consumer perception in the recent times leading to consumers defining quality and value based on the market leaders. Competition has also become so intense such that ...