Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "CUSTOMER LOYALTY"
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Factors That Determine Customer Loyalty: a Case of the Port of Mombasa
(University of Nairobi, 2008)In today’s highly competitive market place, retaining brand loyal customers is critical for survival. Keeping customers is often a more efficient strategy than attracting new customers. Customers have become more confident ...