Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Competitor reaction"
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Factors considered important in the successful usage of an advertising program
(School of Business, University of Nairobi, 1999-11)This study reported was to find out the factors considered important in the successful usage of advertising program and the problems commercial banks in Kenya encounter in their efforts in using advertising to promote ...