Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumer's perception of corporate rebranding"
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Consumer's Perception Of Corporate Rebranding Strategy By Kenya Airways
(School of Business, 2005)Airlines are facing stiff competition as many players venture into the industry. To counter the effects, KQ has resorted to rebranding as a strategy of repositioning itself in the minds of the consumers. Since the ...