Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumer Behavior and Marketing Mix Factors in the Purchase of Fast Moving Goods in Large Supermarkets in Nairobi County"
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Consumer Behavior and Marketing Mix Factors in the Purchase of Fast Moving Goods in Large Supermarkets in Nairobi County
(University of Nairobi, 2018)The objective of this study was to investigate consumer buying behavior and marketing mix factors effect on purchase of FMCG in large supermarkets in Nairobi Kenya. The study was anchored on the marketing mix theory. The ...