Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumer Buying Behaviour"
Now showing items 1-1 of 1
-
Consumer Buying Behaviour and Adoption of Green Products in Large Supermarkets in Nairobi City Kenya
(University of Nairobi, 2017)In the 21st century the behaviour of the consumer is changing towards being concerned about protecting the environment and changing his consumption pattern towards green products. Protecting the environment has become the ...