Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumer Characteristics, Product Characteristics and Choice of E-commerce Platforms in Kenya"
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Consumer Characteristics, Product Characteristics and Choice of E-commerce Platforms in Kenya
(University of Nairobi, 2018)Overtime e-commerce businesses have gone from their simple initial stages to becoming a threat to the more established, big retail businesses. E-commerce and all its related processes can be unified with traditional ...