Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumer Perceptions Towards Short Message Service Advertising"
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Consumer Perceptions Towards Short Message Service Advertising Among Kenyan University Students
(University of Nairobi, 2016)This study aims to explore and conceptualize the factors influencing consumer perceptions towards SMS advertising campaigns and to cognize the usage and insight of Kenyan University students in regard to SMS advertising. ...