Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumer Preference"
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Influence of Customer Experience on Consumer Preference of Large Supermarkets in Nairobi
(University of Nairobi, 2018)Majority of firms excel in customer interactions but fails to pay sufficient attention to customers’ comprehensive experience on the buying procedures and post purchase evaluations. Firms that have perfected customer ...