Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumer Socialization and Buyer Behaviour"
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Effect of Consumer Socialization and Buyer Behavior on Brand and Loyalty of Key Washing Detergents Among Students of Universities in Nairobi Central Business District
(University of Nairobi, 2017)Consumer socialization is the process through which potential consumers acquire the skills, knowledge and attitude to function in the market place. Different agents of consumer socialization affect brand awareness and ...