Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumer behaviour, purchase decisions, maize flour, brands."
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Factors Influencing the Choice of Maize Flour Brands by Consumers in Nairobi, Kenya
(2015-10)Consumer behaviour is the focus on the processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services. Understanding consumer behaviour is one of the largest challenges ...