Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumer brand preference"

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    • Influence of marketing mix on consumer brand preference 

      Mutuku, Annette W (School of Business, University of Nairobi, 2011-10)
      Kenya’s smartphone market is growing very fast, changing with the global trends in the industry. The market has become a battle field of marketing activities by brands such as Samsung, IDEOS, LG, HTC among others. In this ...