Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumer perception"
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Influence of packaging and labeling on consumer perception of hair care products quality
(School of Business, University of Nairobi, 2011-11)Consumers rely on signals, both extrinsic and intrinsic attributes, to solve their asymmetric information problem regarding product quality. They form perceptions of various products through their comprehension of the ...