Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumer perception towards private label brands"
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Consumer Perception Towards Private Label Brands of Four Key Supermarkets in Kenya
(University of Nairobi, 2015)Supermarket owned products are gaining popularity in Kenya and giving local manufactures of well-known brands a run for their money. With this new trend, manufacturers of other brands are not only competing amongst themselves ...