Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Consumers’ Purchasing Behaviour"
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Influence of Store Atmospherics on Consumers’ Purchasing Behaviour in Apparel Stores Within the Junction Mall, Nairobi
(University of Nairobi, 2016)Retail industry is a kind of business with high level of competition. The success of retail business is influenced by its fast response and its ability in understanding consumers’ behaviors. Retail business must focus on ...