Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Customer"
Now showing items 1-5 of 5
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The effectiveness of positioning strategies on customer loyalty by clients of the Atlas Copco Eastern Africa Limited
(School of Business, 2012-04)The study was set out to determine the effectiveness of positioning strategies on customer loyalty as perceived by customers of Atlas Copco Eastern Africa Limited. The objectives of the study were to establish the effectiveness ... -
The Influence of Mobile Money Transfer in sustaining customer loyalty at Safaricom Limited
(School of Business, 2012)This research examines the influence of mobile money transfer in sustaining customer loyalty at Safaricom limited. The study looks at the background of Safaricom limited, currently the market leader in telecommunications ... -
Information and Communication Technology and customer service delivery at nairobi city water and sewerage company
(School of Business, 2012-10)Many organisations have adopted the use of information and communication technology (ICT) in order to improve the products and services they offer to their customers. While some of these organisations have reaped great ... -
Perceived effectiveness of customer care representatives training at Safaricom Limited
(School of Business, 2012-11)The topic of the study is the perceived effectiveness of customer care representatives training at Safaricom limited. Customer management has over the years played a key role in attracting and retaining customers. In a ... -
Service quality and customer satisfaction at Kenya Airways Ltd
(School of Business, 2012)Both descriptive and inferential statistics were used to analyze the study findings for the 63(63%) of the respondents that gave their responses. Descriptive analysis involved use of measures such as means, standard ...