Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Customer Life Cycle Management"
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Customer Life Cycle Management by Barclays Bank of Kenya
(University of Nairobi, 2016)Nowadays, organizations have realized the importance of becoming more customer-centric and invested a large amount of time and resources in a Customer Relationship Management. To be able to understand these behavioural ...