Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Customer Perceptions Towards Equity Bank"
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Impact of Corporate Social Responsibility Programmes on Customer Perceptions Towards Equity Bank: a Case Study of Wings to Fly Programme
(University of Nairobi, 2017)This study sought to investigate the role of corporate social responsibility, a case study of the Wings to Fly Programme in shaping customer perceptions in Equity Bank Kenya. Specifically, the study aimed to achieve the ...