Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Customer experience"
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The effect of customer experience strategy on the performance of Kenya Commercial Bank limited
(School of Business, University of Nairobi, 2011-10)The banking industry in Kenya has witnessed a tremendous growth in the last decade. This has led to an increase in the number of banks in the country and opened an environment for serious competition. In today’s highly ...