Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "EABL"
Now showing items 1-2 of 2
-
The effect of relationship marketing amongst the stakeholders of the East African breweries limited
(School of Business, University of Nairobi, 2012-10)Customer relationships are the lifeblood of every good company. Relationships between a company and their customers, distributors, employees, referral sources, are vital to continued, sustained growth, and stability. Loyal ... -
Strategic responses by East African Breweries Limited to changes in the external environment
(School of Business, University of Nairobi, 2012-11)The aim of this study is to determine the strategic responses employed by East African Breweries Limited to changes in the external environment. Specifically the study seeks to investigate the main strategic responses by ...