Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "EXHIBITIONS"
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Managers’ perception towards effectiveness of trade shows and exhibitions as a method of promotion: a case of Mombasa Agricultural Society of Kenya Show
(University of Nairobi, 2008)Trade shows cannot be underestimated as important marketing tools that are able to reach a huge target market at one go. ASK has over the years organized shows that have provided an even playing field in which small ...