Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "East Africa"
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Competitive Strategies Adopted by Small Airlines in East Africa
(University of Nairobi,School of Business,, 2009-03)An analysis of the airline industry today clearly shows that business growth and survival is mainly determined by size. Relatively big airlines dominate the international flights market with the few small airlines that ... -
Factors Influencing Consumer Buying Behavior of General Motors East Africa’s Saloon Vehicles
(School of Business, University of Nairobi, 2012-10)The general objective of this study was to investigate the factors that influence customer buying behavior of the automotive products at the General Motors East Africa Limited. The specific objectives of the study were ... -
Regional food security challenge: revealing the factors influencing public perceptions on agricultural biotechnology in Eastern Africa Countries
(Atlantic Intrnational University Hawaii, Honolulu, USA, 2008-02)The cluster analysis suggest that different groups of people in East Africa place varying importance on the underlying factors influencing public perception of agricultural biotechnology. Some highlights the health and ...