Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "East African Breweries Limited (EABL)"
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Corporate social responsibility as a factor in strategy development and implementation at East African Breweries Limited
(School of Business, University of Nairobi, 2010-10)Governments, activists, the public and the media at large have become adept at holding companies to account for the social consequences of their actions. In response to this, corporate social responsibility (CSR) has emerged ... -
Measuring Brand Equity:an Investigation of the Kenyan Malted Beer Industry in the East African Breweries Limited and Keroche Industries
(School of Business, University of Nairobi, 2011)Measuring brand equity has been a big challenge for brand managers and marketers in Kenya and Africa in general. As a manager one need to have the necessary skills to measure brand equity overtime so as to be kept up to ...