Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Effectiveness of Branding on Competitive"
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Effectiveness of Branding on Competitive Advantage of Insurance Firms in Kenya
(university of nairobi, 2018)The objective of the study was to determine the effectiveness of branding on competitive advantage of insurance firms in Kenya. The study's specific objectives were: to determine the branding practices employed by insurance ...