Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Effects of Green Marketing Practices on the Non Financial Perfomance"
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Effects of Green Marketing Practices on the Non Financial Perfomance of the Kenyan Airlines
(University of Nairobi, 2016)Environmental problems are of great concern in today’s society and most of the Airlines are investing towards a green economy by adopting green marketing practices that have less detrimental effects to the environment ...