Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Effects of Marketing Intelligence on Sales Performance"
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Effects of Marketing Intelligence on Sales Performance of Bancassurance Among Financial Institutions in Kenya
(University of Nairobi, 2016)The ever changing marketing environment requires that marketers continuously gather and disseminate information for timely decision making and improved organizational performance. Developments in information, communication ...