Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Electronic Customer Relationship Management Strategy and Organizational Performance of Associated Motors Limited (K) Ltd"
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Electronic Customer Relationship Management Strategy and Organizational Performance of Associated Motors Limited (K) Ltd
(University of Nairobi, 2017)E-CRM systems provide customers with added brand value through time savings, provide convenience and allow customization .Firm’s need to develop techniques to monitor customer use of their website and deliver content ...