Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Enhancing corporate image"

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    • Strategies adopted by insurance companies in Kenya to enhance corporate image 

      Magondu, Virginia H (School of Business, University of Nairobi, 2010-11)
      This study sought to establish the strategies adopted by insurance companies in Kenya to enhance corporate image. The study will aid management in developing strategies to enhance corporate image which is a major determinant ...