Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Expansion strategies"

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    • Expansion strategies adopted by the media houses in Kenya 

      Kisaka, Julie (School of Business, University of Nairobi, 2007-09)
      The study set to determine the expansion strategies adopted by media houses in Kenya.The managers of the media houses will use the expansion strategies determined by the study to strategies on how to take the advantage ...