Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Export Strategy, Market Orientation, Market Dynamism, Performance , Large Export Manufacturing Firms, Kenya"
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Export Strategy, Market Orientation, Market Dynamism and Performance of Large Export Manufacturing Firms in Kenya
(University of Nairobi, 2023)The globalization of business combined with its internationalization has made it essential for companies to design and implement export market success strategies in order to compete successfully in settings that are highly ...