Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Factors Influencing Branding Strategy Among Commercial Banks in Kenya"
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Factors Influencing Branding Strategy Among Commercial Banks in Kenya
(University of Nairobi, 2016)Brand management involves many aspects, and the most important aspect is to choose what kind of brand architecture because it’s not only a purely theoretical concept, but also an important management concept. If companies ...