Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Factors That Determine Brand Loyalty"
Now showing items 1-1 of 1
-
Factors That Determine Brand Loyalty: the Case of Toothpaste Users in Westlands Nairobi Kenya
(University of Nairobi, 2007)I hi* slrnh was conducted with the objective of finding out the factors that determine hrand loyalty while buying tooth paste, and to find out the most important of these Inciors I he siuily was undertaken in the Westlands ...