Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Factors That Influence Brand Loyalty Among Readers of Daily Nation"
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Factors That Influence Brand Loyalty Among Readers of Daily Nation in Nairobi Kenya
(University of Nairobi, 2016)The present day consumers have become quite selective and conscious. The choice of a familiar and favorable brand has become an important consideration that marketing executives have become alive to. In order to limit the ...