Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Fast Moving Consumer Goods Manufacturers"
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Strategies Adopted for Internationalization of Large Fast Moving Consumer Goods Manufacturers in Kenya
(University of Nairobi, 2016)So as to thrive in the current dynamic market trends brought about by globalization, the organizations are necessitated to come up with appropriate strategies. Strategy enables a business attract and retain customers, ...