Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Global entrepreneurship"
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Strategies adopted by SMEs in global entrepreneurship
(School of Business, University of Nairobi, 2012-11)The changing global environment has led to more competition, increased product choice, increased customer demand, lower prices, product innovations and information technology. Companies face intense competition from domestic ...