Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Global network"
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The extent of usage of the marketing mix variables in the shipping industry in Kenya
(School of Business, University of Nairobi, 2001-09)The recent trends of liberalization and globalization would entail that marketing strategy the world over be almost similar. This study reveals that the marketing mix variables, which are, the engine driving competitive ...