Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Globalization"
Now showing items 1-3 of 3
-
The extent of usage of the marketing mix variables in the shipping industry in Kenya
(School of Business, University of Nairobi, 2001-09)The recent trends of liberalization and globalization would entail that marketing strategy the world over be almost similar. This study reveals that the marketing mix variables, which are, the engine driving competitive ... -
Responses of Kenya Reinsurance Corporation Limited to the Challenges of Globalization of the Reinsurance Industry
(University of Nairobi,, 2007-07)Kenya Reinsurance Corporation, just like any other organization, whether public or private sector is affected by turbulent environment because every organization has to interact with the environment for survival. It becomes ... -
A survey of the extent of global operations of local manufacturing firms in Nairobi
(School of Business, University of Nairobi, 2003-10)The study was undertaken on manufacturing firms that have Kenya as their country of original registration, hitherto referred to as local firms. The study sought to establish the extent of globalization of local firms and ...