Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Green marketing"
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An investigation of green marketing practices among pharmaceutical firms in Kenya
(School of Business, University of Nairobi, 2009-10)There is an aggressive growing of awareness of the continuous environmental degradation that is facing current and future generations. The green marketing has become a familiar phrase in recent years as organizations have ...