Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Imported clothing"
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The influence of consumer ethnocentric tendency on the attitude towards locally manufactured and imported clothes
(School of Business, University of Nairobi, 2000-10)This study focuses on the consumer ethnocentrism and its relationship with attitude towards locally manufactured and imported products. It analyses ethnocentrism as an innate component of every society and individual as ...