Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Influence Of E-Marketing On Consumer"
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Influence Of E-Marketing On Consumer Buyer Behaviour In Supermarkets In Nairobi County
(University of Nairobi, 2018)Marketing activities in Kenya has been revolutionized by the changes of information technology and the widespread use of social media and other e-marketing platforms. Many retailers have had to adapt to engage in non-traditional ...