Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Influence of Corporate Branding Strategy on Performance of Large Scale Manufacturing Firm in Nairobi, Kenya"
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Influence of Corporate Branding Strategy on Performance of Large Scale Manufacturing Firm in Nairobi, Kenya
(University of Nairobi, 2017)Corporate branding strategy seek out to build unique character and position for the services and goods of an organization and it makes sure both the company and the product create value beyond the competitors. Competition ...