Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Influence of Differentiation Strategy on Performance of Pharmaceutical Companies Operating in Kenya"
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Influence of Differentiation Strategy on Performance of Pharmaceutical Companies Operating in Kenya
(University of Nairobi, 2018)This study is undertaken to establish the adoption of differentiation strategies by pharmaceutical companies operating in Kenya and how the strategies influence performance of these companies. Differentiation strategy ...