Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Innovation Strategies and Competitive Advantage"
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Relationship Between Innovation Strategies and Competitive Advantage in the Logistics Firms in Mombasa County, Kenya
(University of Nairobi, 2016)Any organization that is keen on competing in the dynamic markets must create a special edge that allows it to derive a competitive advantage over rivals. One way of gaining superiority over rivals is through innovation. ...