Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Innovative Marketing Strategies"
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Innovative Marketing Strategies Adopted by Insurance Regulatoy Authority to Enhance Awareness and Growth of Insurance Services. A Study of Kisii County.
(University of Nairobi, 2017)The advent of the internet as a source of interactive communications has provided new opportunities for direct marketing through electronic commerce. Due to intense competition marketing has evolved as a powerful tool not ...