Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Insurance Company of East Africa"
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Implementation of the balanced scorecard as a strategic management tool at Insurance Company of East Africa
(School of Business, University of Nairobi, 2009-10)Strategic management is the art, science and craft of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. It is the process of specifying ...