Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Integrated Marketing Communication on Consumers Buying Decision in Commercial Banks"
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Integrated Marketing Communication on Consumers Buying Decision in Commercial Banks, Nairobi County (Central Business District), Kenya
(University of Nairobi, 2018)The objective of the study was to establish the relationship between integrated marketing communications on Consumer Buying decision in commercial banks, Nairobi County (CBD) in Kenya. Integrated Marketing Communication ...