Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "International Business In Kenya"
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Contribution of Football Games to International Business in Kenya
(University Of Nairobi, 2016)Football carries a very strong image, with a mass international audience, and appeals to all classes. It is perceived as a powerful means of enabling the organisation to raise the brand profile and that of the corporate ...